Thanks for visiting Team Akrete’s website, home to our nationwide team of writers, public and media relations pro’s, marketing mavens, ghost bloggers and otherwise content-and-media-savvy folks. We invite you to learn more about who we are , how we can help your organization grow —or to sign up for our blog with our musings on Place and Business Growth.
Looking for more?
Reach us via phone at 312-612-0343, email or social media. Margy (email@example.com), Renata (firstname.lastname@example.org) or any of our other team members are here to brainstorm, in any time zone.
Following is more on what’s new with Team Akrete.
“That’s my cup of tea.” We’ve all heard the saying, most of us have probably used it once or twice. The beauty of this saying is that it means something different to everyone, because everyone has their own perfect “cup of tea.”
What makes something the perfect cup you ask? It’s the culmination of just the right ingredients to delight and impress. Through a mixture of the basic necessities and unique additives, the ingredients that make up Akrete Communications mesh together and just might form your perfect cup of “Communications Tea.”
Expertise and experience is the foundation of Akrete—it’s the first and most essential aspect of our business. Our professional expertise is the hot water that is necessary to brew that perfect cup of tea. Team Akrete is made up of more than 10 PR professionals all with significant experience, specified industry knowledge and creativity.
Accretion (Or should we say ‘Akretion’?)
Accretion, the word after which Akrete was named, is another fundamental ingredient in the recipe. Meaning “the process of growth or increase,” accretion is a vital part of our model. We use communications to help our clients’ businesses grow.
In today’s business world, creativity is a necessity. Akrete views creativity as another opportunity for growth. Our firm is on the cusp of business-to-business social media innovation, by creating and promoting our clients’ content in creative, new ways. We are proactive in helping to open doors for our clients that competitors in their respective fields have yet to push through.
Collaboration and Teamwork
Akrete is based on a culture of teamwork. Not only do we create a collaborative environment between ourselves and our clients, but we endorse collaboration through our own work environment. Our office is actually more of a “landing pad” and is located inside a business incubator (CoLab Evanston) in Evanston, Illinois, which enables us to work cooperatively in every aspect of our business, despite the fact that our team members live and work all over the country. Collaboration and teamwork align with many of our core valued. In particular, we value achieving results while offering a healthy work-life balance for our team members. At Akrete, we strive to allow our team to thrive in all aspects of life. Constant collaboration and teamwork is a vital part of success in that endeavor.
Akrete is a strong proponent of corporate social responsibility. Many of our clients uphold a standard of environmental sustainability and have clear CSR and environmental sustainability, corporate goals and values. Much of our work has a positive impact for our clients and for the planet by sharing best practices in carbon footprint reduction and sustainability with national audiences.
The personal touch provided by our team to our clients is our very own secret ingredient. Thanks to Akrete’s business model and our dedication to client relationships, each of our clients receive special attention and personal interaction with our teams, always led by senior professionals. Our ability to create resolute and trustworthy connections between our team members and each of our clients is something many of our clients cite as unique. This is what makes Akrete, Akrete—it’s the tea leaves that make us the perfect cup of tea.
By Haley McDill
Happy New Year from Team Akrete!
Our team has grown to ten professionals working in locations from Northern California to Chicago to Florida. Our clients include a major financial institution, a Canadian province’s economic development ministry, and some of the top companies in the commercial real estate industry.
As the new year begins, I am incredibly thankful for the opportunity to work with such great collaborators, clients and friends.
Here’s to more of the same in 2014!
Margy Sweeney, Principal
Team Akrete is hiring!
Position: Media Relations Account Manager
Status: FT, PT or Contract
Required: 3-10 years B2B PR experience, proven media outreach track record
Do you have both the media pitching and account management “genes”? If you also have earned 3-10 years’ agency or corporate PR experience, and are seeking a flexible professional situation as part of a high performance B2B PR and content creation team – we’d love to talk to you.
Who is Team Akrete?
Akrete Comms is a non-traditional boutique PR and content creation team that operates from Evanston, Illinois. Akrete was founded two years ago and is growing rapidly, with clients including Jones Lang LaSalle, KeyBank and others.
What Matters to Us?
On Team Akrete, high quality content and stunning media relations results matter more than where the work gets done, or what time of day it happens. We may work at 2:00 a.m. or in airports sometimes, but generally it’s because we made time for after school sports, artistic events or time with friends and family earlier in the day.
Our team of contractors, employees and interns puts clients and results first, and we share a commitment to excellence in the context of work/life balance. We are seeking an account manager to become a core member of Team Akrete, a player/coach media strategist, media outreach leader and hands-on content creator.
What’s the compensation and schedule?
Compensation and schedule can be tailored for the right person who is a good fit for our clients and business model, with at least 25 hours per week and 2-3 days with some hours in the office a minimum requirement, and a full-time team member welcome.
Who are we looking for?
Members of Team Akrete share a passion for achieving major media and trade journal media placement results and the proven ability to do so, strong writing skills, superior organization, and an unwavering dedication to client service. Candidates should offer some combination of social media, commercial real estate, technology and banking experience and expertise as well.
How do I apply?
For more information including a more detailed job description, contact principal and founder Margy Sweeney directly at email@example.com or 312-612-0343. Our office is located in the CoLab Evanston business incubator adjacent to the Evanston Main Street CTA and Metra train lines.
Akrete Communications Celebrates 1st Year in Business
It’s hard to believe it’s been more than a year since I launched Akrete Communications in Spring 2011. This year our team of Akrete employees, freelance collaborators and partner firms has had the opportunity to work, directly and indirectly, with a fabulous group of clients, including these organizations:
We’re already off to a whirlwind start in Year Two. To all our stakeholders near and far: keep in touch, and we’ll see you in social media and beyond.
Happy Summer –
Akrete Communications Featured on Nightly Business Report
Turnabout was fair play when Team Akrete was featured on PBS’ Nightly Business Report on Friday, March 9th, in the You’re Hired segment. Thanks to some great PR work from Amy Christenson at Jasculca Terman and Associates on behalf of Chicago Career Tech (@chicagocareer), Team Akrete’s Communications Associate Heather Carper (@Heather_Akrete) became the featured recent-hire on the segment.
You can watch Heather on Nightly Business Report’s website, at the 20-minute mark in the video podcast for Friday, March 9th.
You’ll also see Maureen Wilkey (@maureeen) and Margy Sweeney (@margysweeney) in the background, as well as on-screen tips o’ the hat to our clients and friends-of-the-firm at EcoMyths Alliance (@EcoMyths).
On a personal note, like Heather I also started my career as an administrative assistant. I was able to move beyond that role because there were people who believed in my abilities and helped me bridge into more creative and professionally rewarding positions. I guess given my history, it’s not surprising that I’ve always believed that non-traditional hires bring unique and valuable perspective to the table.
For that reason, I am incredibly grateful to Chicago Career Tech for giving Heather the social media training and internship opportunities she needed in order to become a strategic hire for Akrete Communications, and for my friends Renata Pasmanik and Tom Silva at The Alter Group for introducing us.
Congratulations, Heather – I’m so happy that your story has brought you to Team Akrete!
~ Margy Sweeney, principal, Akrete Communications
Announcing Team Akrete
As 2012 begins, I am incredibly pleased to welcome Heather Carper and Maureen Wilkey to Akrete Communications, and to celebrate the other close professional collaborations I’m enjoying as Akrete grows.
- Heather Carper has joined Akrete as a Communications Associate following an internship at Alter Group and earning her stripes in an intensive social media professional program. Her social media acumen and passion for research are a most welcome addition to my growing firm, as is her experience in both the not-for-profit and corporate worlds.
- Maureen Wilkey has joined Akrete as an Account Executive. Many people in Chicago commercial real estate circles know Maureen through her two most recent positions, first as an editor of the Illinois Real Estate Journal, and most recently as the Chicago reporter for Real Estate Bisnow. I am pleased to welcome her witty writing style, knowledge of commercial real estate and journalist’s perspective into our work.
When I founded Akrete last April, I wasn’t sure exactly what direction the business would take, but I knew that I would seek out ways to collaborate with professionals I respect and enjoy. As Akrete enters its second calendar year, I’m also incredibly pleased that I’ve been able to work in close collaboration with talented freelance B2B public relations professional Jennifer Harris and technology strategist Brian Greenberg (www.gsysd.com). On certain assignments, I even have had the pleasure of continuing to work with my former team at BlissPR-Chicago.
I’m honored to be surrounded by people with such overflowing creative and intellectual energies and talents.
Cheers to the year ahead, and wishing a happy, healthy and prosperous 2012 to all!
~ Margy Sweeney, Principal, Akrete Communications
Taking brownfields and creating sustainable reuse solutions is good work if you can get it.
At Akrete, we’re happy that we can play a role providing communications consulting services that help work out the bugs, and find ways to take sites “from brown to green.” That’s one of the many things Akrete Communications has been working on this summer. We’re continuing to grow, and are currently working in the following areas:
- Brownfield reuse
- Clean water
- Commercial real estate
- Community relations
- Economic development
- Environmental not-for-profit communications
- Investment fund communications
- Strategy consulting
We welcome you to follow our thinking and activities for now via principal Margy Sweeney’s social media channels. We expect to add more resources, blog links and commentary from both Akrete and from Akrete friends & family over the course of the next few months.
Find us here:
Have a great day!
Margy & the Akrete Communications team
Akrete: Growing, with Style
Accretion = Growth. As such, Akrete Communications is living up to its name already: Growing, with Style.
In Month Two, Akrete is already on the job in multiple ways:
- Working with a local Chicago-area not-for-profit focused on educating the public on environmental topics
- Writing a how-to guide on performing PR in the United States for international companies
- Promoting the business-friendly culture and “clean and green” business expertise of a Canadian province
- Building social media buzz for a global clean water summit
- Advising a commercial real estate firm on its communications strategy
- Writing a professional association award submittal
- Co-authoring a soon-to-be-relaunched Economic Development blog
… and talking to some other smart folks about much, much more.
More information on what Akrete Communications is all about can be found on the “About” section of this site, or on the first post.
Let’s create something together soon!
~ Margy Sweeney / @margysweeney
Announcing Akrete Communications
It’s official – I am an entrepreneur, and my new company is named Akrete Communications. As the name suggests, Akrete is all about growth — your business, your network, your impact. I welcome you to become a part of this new adventure. Until I launch a more formal blog, website and other channels, here is some basic information about what this new business is all about, and how you can become a client, a partner or a member of the Akrete Communications professional circle.
What is Akrete all about?
Communicating complex or highly technical material? Strong writing is no longer a luxury. In today’s information-saturated world, content needs to jump off the page, light up an iPad and provoke in-box action. And that requires clarity of ideas, a distinct verbal style, and overall creativity in presentation.
Akrete Communications can help you plan, create and repurpose content that delights your audience and wins mindshare. We help strong ideas come alive through strategic thinking and strong writing – in-print, on-line and on-screen.
Founded by Margy Sweeney in April 2011, Akrete is a consultancy specializing in business writing, social media and communications strategy. We can help you:
- Hone your communications and content strategies;
– Write and create the content that wows your specific priority audiences; and
– Repurpose content to maximize its impact for multiple unique traditional and online channels.
We work with organizations of all sizes, and specialize in writing and content creation, with deep experience in the following industries:
– Economic development
– Financial services and
– Commercial real estate
Writing and content development services include the following – but creative new ways of positioning content online and in the ‘real world’ are a part of what we do. The list is ever-expanding. Some forms of writing and content we can deliver include:
– Bylined article writing
– Marketing communications copywriting
– Social media content development and repurposing for blogs, Twitter, Facebook, etc.
– Blog post writing and content strategy consulting
– Video scripting
– Webinar and online presentation writing and scripting
About Margy Sweeney, Principal
A veteran of public relations, marketing and journalism, Margy brings a strategic perspective to every business writing challenge. Her experience includes founding the Chicago office of BlissPR and 17 years working with prominent financial services institutions, economic development organizations, not-for-profits, commercial real estate firms and consultants. Her writing has appeared in national media such as the Wall Street Journal, Forbes and The Travel Channel, as well as in many economic development and commercial real estate trade magazines.
Margy Sweeney is the firm’s primary writer and content strategist. She works directly with every client to ensure that the content we create is strategic and in line with the organization’s mission and goals. As appropriate, Margy partners with other experienced professionals to fulfill the goals of any particular assignment.
Chicago / Evanston, Illinois
Phone / 312-612-0343
Email / firstname.lastname@example.org
Twitter / @margysweeney
LinkedIn / http://linkedin.com/in/margysweeney