#CRE SocMed Take-aways from CoreNet Global Great Lakes Regional Symposium

CoreNet Global members are seriously “going social” and it’s great to see!  

Yesterday at the Global Great Lakes Regional Symposium, we had a really substantive discussion between our panelists and audience members on #CRE social media.  Thanks to my co-presenters Dusty Duistermars of Qube Global SoftwareAndy Swindler of Astek Consulting and Chris Pesek of Jones Lang LaSalle.

CoreNet Global Great Lakes Regional Symposium 2014


Thanks go to the organizing committee and all involved for a successful first-time regional Summit event…and for the cool coasters (thank you gift to speakers, pictured).

Andy and I were able to take a walk down memory lane with a few of our participants, attendees of our inaugural CoreNet Global Chicago Chapter social media event held in 2009.  We’ve come a long way, baby!

Here are a few takeaways:

- Coporate real estate folks are almost universally on LinkedIn, and have become fairly sophisticated users.  However, most are not LinkedIn paid-subscribers, not seeing value in the additional features.

- Twitter is more of a listening forum for most.  So don’t be surprised if your corporate real estate posts are not getting a lot of RTs…it doesn’t mean they’re not beeing seen.

- Understanding how corporate users of space – internal clients to CREs – use social media is critical to developing sound workplace and real estate portfolio strategy.  CREs should understand social media as a function of corporate culture.

- There is a whole new world of killer apps for CRE that are serious time-savers and true work enablers. Check out Dusty’s presentation for links.

Links to our presentations are included below.  I’m looking forward to presenting with this group again sometime soon, and to the fun, strategy-shaping conversations that these forums create.

CoreNet Global GLRS Akrete Comms SocMed ROI presentation

CoreNet Global GLRS Astek SocMed ROI presentation

CoreNet Global GLRS JLL IFM SocMed ROI presentation

CoreNet Global GLRS Qube SocMed ROI presentation

~ Margy Sweeney @margysweeney


CoreNet GLRS

Happy New Year from Team Akrete!

Happy New Year from Team Akrete!


Our team has grown to ten professionals working in locations from Northern California to Chicago to Florida. Our clients include a major financial institution, a Canadian province’s economic development ministry, and some of the top companies in the commercial real estate industry.

As the new year begins, I am incredibly thankful for the opportunity to work with such great collaborators, clients and friends.

Here’s to more of the same in 2014!

Warmest regards,
Margy Sweeney, Principal
Akrete Communications

Team Akrete is hiring!

Team Akrete is hiring!

Akrete Megaphone

Position:  Media Relations Account Manager

Status:  FT, PT or Contract

Required:  3-10 years B2B PR experience, proven media outreach track record


Margy Sweeney



Do you have both the media pitching and account management “genes”? If you also have earned 3-10 years’ agency or corporate PR experience, and are seeking a flexible professional situation as part of a high performance B2B PR and content creation team – we’d love to talk to you.

Who is Team Akrete?

Akrete Comms is a non-traditional boutique PR and content creation team that operates from Evanston, Illinois.  Akrete was founded two years ago and is growing rapidly, with clients including Jones Lang LaSalle, KeyBank and others.

What Matters to Us?

On Team Akrete, high quality content and stunning media relations results matter more than where the work gets done, or what time of day it happens.  We may work at 2:00 a.m. or in airports sometimes, but generally it’s because we made time for after school sports, artistic events or time with friends and family earlier in the day.

Our team of contractors, employees and interns puts clients and results first, and we share a commitment to excellence in the context of work/life balance.  We are seeking an account manager to become a core member of Team Akrete, a player/coach media strategist, media outreach leader and hands-on content creator.

What’s the compensation and schedule?

Compensation and schedule can be tailored for the right person who is a good fit for our clients and business model, with at least 25 hours per week and 2-3 days with some hours in the office a minimum requirement, and a full-time team member welcome.

Who are we looking for?

Members of Team Akrete share a passion for achieving major media and trade journal media placement results and the proven ability to do so, strong writing skills, superior organization, and an unwavering dedication to client service.  Candidates should offer some combination of social media, commercial real estate, technology and banking experience and expertise as well.

How do I apply?

For more information including a more detailed job description, contact principal and founder Margy Sweeney directly at margy@akretecommunications.com or 312-612-0343. Our office is located in the CoLab Evanston business incubator adjacent to the Evanston Main Street CTA and Metra train lines.

#CRE Social Media ROI Video from #GBWMSocial 2013 Speed Networking Event

Defining specific forms of return on investment (ROI) from social media programs is a common challenge, particularly in a transaction-driven industry like commercial real estate.

Ten forms of Return on Investment (ROI) from commercial real estate social media in ten minutes: that’s the promise I made at the beginning of my talk at  The Goldie B. Wolfe Miller Women Leaders in Real Estate Initiative 2013 Speed Networking Event.

ROI bullseye

Here’s the 10-minute video, worth the time if you need to make a business case for social media investment to senior management.  The anecdotes are commercial real estate, but most of the ROIs apply to many types of B2B businesses.


Craving more detail on the ROI and how to get there?  Here’s the short power point, complete with measurement suggestions:  Akrete Comms Ten Minutes Ten CRE SocMed ROIs

Additionally, see my previous post with the handouts from the event, titled “Networking Without Borders: Maximize ($$$$$) Your Social Media Connections.”

And a big thank you to Jones Lang LaSalle (#client) for sponsoring the event, and to their fabulous corporate PR team for producing the video.

Enjoy and prosper!

Margy Sweeney & the #GBWMSocial team


#CRE How-to Handouts from the Goldie B. Wolfe Miller 2013 Speed Networking Event

Thank you to organizers, attendees and fellow speakers involved in The Goldie B. Wolfe Miller Women Leaders in Real Estate Initiative 2013 Speed Networking Event. Attached are the handouts from the event, titled “Networking Without Borders: Maximize ($$$$$) Your Social Media Connections.”  

Additionally, a big thank you to Jones Lang LaSalle (#client) for sponsoring the event.

tom cruise ROI

The PDFs that you can download here accompany the networking table presentations on #CRE (commercial real estate) social media.  My keynote address “Ten Minutes, Ten #CRE Social Media ROIs” is also available here, and I’ll add additional handouts as they come in.

Whether or not you are able to enjoy the event in-person, this is great information for anyone interested in using social media as part of a commercial real estate business strategy.

I’ll be posting more related information to this site in follow-up to the event.


Margy & the #GBWMSocial team

Akrete Comms Ten Minutes Ten CRE SocMed ROIs

GBWM 2013 CRE Blog Worksheet – Renata Pasmanik

GBWM 2013 CRE Blogging – Renata Pasmanik

GBWM 2013 CRE Facebook – Megen Briars

GBWM 2013 CRE Social Content – Patricia True

GBWM 2013 CRE SocMed and Email – Andy Swindler

GBWM 2013 CRE-Social-101 – Rachel Yeomans

GBWM 2013 LinkedIn for CRE – Heather Carper

GBWM 2013 CRE SocMed for Sales SoMe – Aalap Shah

GBWM 2013 Get Visual – Katie Sershon

It’s Go-Time, #CRE Women

DOWNLOAD CREW Social Networking Tipsheet

As the CREW National Convention and Marketplace 2012 launches, I am encouraging all my fellow CREW members to get into the social media  “game.”  Because social media is not merely entertainment – it can be a business differentiator, and a revenue driver.  And the more we all succeed, the less male-dominated this industry becomes.  That, my friends, is good for everyone.

So to help my fellow CREW members get into the social media spirit, together with the assistance of Akrete resident social media strategist Heather Carper, I created a checklist of social media tips for the 2012 CREW Network Convention & Marketplace.  The article you see above is being published by the Real Estate Publishing Group, part of a convention guide with a lot of other articles on various topics from other CREW members. Check it out if you’re attending the convention, or say thank you to supplement editor Michael Millar who made the whole publication look fabulous.

For more than 20 years, CREW Network has been advancing the success of women in corporate real estate in over 76 markets worldwide.  I, along with nearly one thousand other fabulous, innovative women in commercial real estate, will be here in Chicago: networking, sharing best practices, live-tweeting the experience as it happens.

Because make no mistake – it’s go-time for #CRE women. And we are embracing social media!

Akrete Communications Celebrates 1st Year in Business

It’s hard to believe it’s been more than a year since I launched Akrete Communications in Spring 2011. This year our team of Akrete employees, freelance collaborators and partner firms has had the opportunity to work, directly and indirectly, with a fabulous group of clients, including these organizations:Happy Birthday, Team Akrete

Brownfield Management Associates

CoreNet Global – Chicago Chapter

CoreNetGlobal – Washington State

EcoMyths Alliance

General System Dynamics

J.F. McKinney & Associates

Jones Lang LaSalle


New Zealand Trade and Enterprise

Norman Partners

Ontario, Canada Ministry of Economic Development and Trade

The Telos Group LLC

We’re already off to a whirlwind start in Year Two.  To all our stakeholders near and far: keep in touch, and we’ll see you in social media and beyond.

Happy Summer –

Margy & Team Akrete


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