CoreNet Global members are seriously “going social” and it’s great to see!
Yesterday at the Global Great Lakes Regional Symposium, we had a really substantive discussion between our panelists and audience members on #CRE social media. Thanks to my co-presenters Dusty Duistermars of Qube Global Software, Andy Swindler of Astek Consulting and Chris Pesek of Jones Lang LaSalle.
Thanks go to the organizing committee and all involved for a successful first-time regional Summit event…and for the cool coasters (thank you gift to speakers, pictured).
Andy and I were able to take a walk down memory lane with a few of our participants, attendees of our inaugural CoreNet Global Chicago Chapter social media event held in 2009. We’ve come a long way, baby!
Here are a few takeaways:
- Coporate real estate folks are almost universally on LinkedIn, and have become fairly sophisticated users. However, most are not LinkedIn paid-subscribers, not seeing value in the additional features.
- Twitter is more of a listening forum for most. So don’t be surprised if your corporate real estate posts are not getting a lot of RTs…it doesn’t mean they’re not beeing seen.
- Understanding how corporate users of space – internal clients to CREs – use social media is critical to developing sound workplace and real estate portfolio strategy. CREs should understand social media as a function of corporate culture.
- There is a whole new world of killer apps for CRE that are serious time-savers and true work enablers. Check out Dusty’s presentation for links.
Links to our presentations are included below. I’m looking forward to presenting with this group again sometime soon, and to the fun, strategy-shaping conversations that these forums create.
~ Margy Sweeney @margysweeney