Defining specific forms of return on investment (ROI) from social media programs is a common challenge, particularly in a transaction-driven industry like commercial real estate.
Ten forms of Return on Investment (ROI) from commercial real estate social media in ten minutes: that’s the promise I made at the beginning of my talk at The Goldie B. Wolfe Miller Women Leaders in Real Estate Initiative 2013 Speed Networking Event.
Here’s the 10-minute video, worth the time if you need to make a business case for social media investment to senior management. The anecdotes are commercial real estate, but most of the ROIs apply to many types of B2B businesses.
Craving more detail on the ROI and how to get there? Here’s the short power point, complete with measurement suggestions: Akrete Comms Ten Minutes Ten CRE SocMed ROIs
Additionally, see my previous post with the handouts from the event, titled “Networking Without Borders: Maximize ($$$$$) Your Social Media Connections.”
And a big thank you to Jones Lang LaSalle (#client) for sponsoring the event, and to their fabulous corporate PR team for producing the video.
Enjoy and prosper!
Margy Sweeney & the #GBWMSocial team
Thank you to organizers, attendees and fellow speakers involved in The Goldie B. Wolfe Miller Women Leaders in Real Estate Initiative 2013 Speed Networking Event. Attached are the handouts from the event, titled “Networking Without Borders: Maximize ($$$$$) Your Social Media Connections.”
Additionally, a big thank you to Jones Lang LaSalle (#client) for sponsoring the event.
The PDFs that you can download here accompany the networking table presentations on #CRE (commercial real estate) social media. My keynote address “Ten Minutes, Ten #CRE Social Media ROIs” is also available here, and I’ll add additional handouts as they come in.
Whether or not you are able to enjoy the event in-person, this is great information for anyone interested in using social media as part of a commercial real estate business strategy.
I’ll be posting more related information to this site in follow-up to the event.
Margy & the #GBWMSocial team
Akrete Comms Ten Minutes Ten CRE SocMed ROIs
GBWM 2013 CRE Blog Worksheet – Renata Pasmanik
GBWM 2013 CRE Blogging – Renata Pasmanik
GBWM 2013 CRE Facebook – Megen Briars
GBWM 2013 CRE Social Content – Patricia True
GBWM 2013 CRE SocMed and Email – Andy Swindler
GBWM 2013 CRE-Social-101 – Rachel Yeomans
GBWM 2013 LinkedIn for CRE – Heather Carper
GBWM 2013 CRE SocMed for Sales SoMe – Aalap Shah
GBWM 2013 Get Visual – Katie Sershon
It’s hard to believe it’s been more than a year since I launched Akrete Communications in Spring 2011. This year our team of Akrete employees, freelance collaborators and partner firms has had the opportunity to work, directly and indirectly, with a fabulous group of clients, including these organizations:
Brownfield Management Associates
CoreNet Global – Chicago Chapter
CoreNetGlobal – Washington State
General System Dynamics
J.F. McKinney & Associates
Jones Lang LaSalle
New Zealand Trade and Enterprise
Ontario, Canada Ministry of Economic Development and Trade
The Telos Group LLC
We’re already off to a whirlwind start in Year Two. To all our stakeholders near and far: keep in touch, and we’ll see you in social media and beyond.
Happy Summer –
Margy & Team Akrete
Turnabout was fair play when Team Akrete was featured on PBS’ Nightly Business Report on Friday, March 9th, in the You’re Hired segment. Thanks to some great PR work from Amy Christenson at Jasculca Terman and Associates on behalf of Chicago Career Tech (@chicagocareer), Team Akrete’s Communications Associate Heather Carper (@Heather_Akrete) became the featured recent-hire on the segment.
You can watch Heather on Nightly Business Report’s website, at the 20-minute mark in the video podcast for Friday, March 9th.
You’ll also see Maureen Wilkey (@maureeen) and Margy Sweeney (@margysweeney) in the background, as well as on-screen tips o’ the hat to our clients and friends-of-the-firm at EcoMyths Alliance (@EcoMyths).
On a personal note, like Heather I also started my career as an administrative assistant. I was able to move beyond that role because there were people who believed in my abilities and helped me bridge into more creative and professionally rewarding positions. I guess given my history, it’s not surprising that I’ve always believed that non-traditional hires bring unique and valuable perspective to the table.
For that reason, I am incredibly grateful to Chicago Career Tech for giving Heather the social media training and internship opportunities she needed in order to become a strategic hire for Akrete Communications, and for my friends Renata Pasmanik and Tom Silva at The Alter Group for introducing us.
Congratulations, Heather – I’m so happy that your story has brought you to Team Akrete!
~ Margy Sweeney, principal, Akrete Communications
As 2012 begins, I am incredibly pleased to welcome Heather Carper and Maureen Wilkey to Akrete Communications, and to celebrate the other close professional collaborations I’m enjoying as Akrete grows.
- Heather Carper has joined Akrete as a Communications Associate following an internship at Alter Group and earning her stripes in an intensive social media professional program. Her social media acumen and passion for research are a most welcome addition to my growing firm, as is her experience in both the not-for-profit and corporate worlds.
- Maureen Wilkey has joined Akrete as an Account Executive. Many people in Chicago commercial real estate circles know Maureen through her two most recent positions, first as an editor of the Illinois Real Estate Journal, and most recently as the Chicago reporter for Real Estate Bisnow. I am pleased to welcome her witty writing style, knowledge of commercial real estate and journalist’s perspective into our work.
When I founded Akrete last April, I wasn’t sure exactly what direction the business would take, but I knew that I would seek out ways to collaborate with professionals I respect and enjoy. As Akrete enters its second calendar year, I’m also incredibly pleased that I’ve been able to work in close collaboration with talented freelance B2B public relations professional Jennifer Harris and technology strategist Brian Greenberg (www.gsysd.com). On certain assignments, I even have had the pleasure of continuing to work with my former team at BlissPR-Chicago.
I’m honored to be surrounded by people with such overflowing creative and intellectual energies and talents.
Cheers to the year ahead, and wishing a happy, healthy and prosperous 2012 to all!
~ Margy Sweeney, Principal, Akrete Communications
Taking brownfields and creating sustainable reuse solutions is good work if you can get it.
At Akrete, we’re happy that we can play a role providing communications consulting services that help work out the bugs, and find ways to take sites “from brown to green.” That’s one of the many things Akrete Communications has been working on this summer. We’re continuing to grow, and are currently working in the following areas:
- Brownfield reuse
- Clean water
- Commercial real estate
- Community relations
- Economic development
- Environmental not-for-profit communications
- Investment fund communications
- Strategy consulting
We welcome you to follow our thinking and activities for now via principal Margy Sweeney’s social media channels. We expect to add more resources, blog links and commentary from both Akrete and from Akrete friends & family over the course of the next few months.
Find us here:
Phone / 312-612-0343
Email / firstname.lastname@example.org
Twitter / @margysweeney
LinkedIn / http://linkedin.com/in/margysweeney
Have a great day!
Margy & the Akrete Communications team